Rachel Dehmer has always been passionate about children and wanted to work with or around children.
Rachel and her husband, parents of one son, loved watching the popular TV show, Shark Tank, and often talked about how fun it would be to go into business together. “But we needed an idea that filled a need, solved a problem. Something we had passion for,” she said.
After her 15-year career as a court reporter ended due to a neck injury, she finally had that aha moment. The LullaBelay shopping cart attachment.
“I knew this was definitely a product that was needed, and that there was absolutely nothing on the market that addressed the problem of parents not having a safe place to put their infant carrier when they go shopping other than up high in the cart,” Rachel writes on her website noting that most carts have specific warnings not to put an infant car seat in the seat part of the cart.
The product, which is comprised of an adjustable strap system with carabiners, hardware and a decorate sleeve and cover, is available only online right now. It is meant to hang from the front of the cart, not the handle, and the child’s seat hangs between the cart and the parent’s body.
Frequently asked questions include is it safe? is it in the way of the shopper? and will it tip the cart?
Rachel and her business partner and husband, Bill, have had the product go through extensive product testing, have had the product licensed and accredited and it meets all applicable safety standards for the CPSIA.
The couple, both of which graduated from St. Michael-Albertville in the early 90’s, are the company’s only employees and currently the pair work out of their home and sell their product online.
They’ve been able to go to some expos and trade shows and share Fiddle Diddles but their goal is ultimately to offer a safe solution for shopping with baby.
“In the end, we’re bringing awareness to just how dangerous it is to have carriers in carts,” Rachel said.