The movie theaters in Rogers and Monticello are getting a facelift thanks for new owner Emagine Entertainment, Inc.
Formerly Muller Family Theatres, the acquisition included all eight of the Twin Cities theaters and plans to transform then were announced shortly after July 2016.
“We’d like to provide the best movie going experience for Minnesota movie-goers,” media contact Kelli Vander Tuig said.
Transformations at other Twin Cities theaters has begun, Rogers and Monticello will receive their transformations in the summer of 2017.
“We are extremely excited about introducing the Emagine brand into the Minnesota market,” says Paul Glantz, Co-Founder and Chairman of Emagine Entertainment, Inc. “The Emagine concept is to provide luxury upscale features and amenities that will raise the bar for out-of-home entertainment in Minnesota. Our theatres are going to reinvent the movie-going experience for guests by offering priority seating, numerous upscale amenities, and a full service bar. We look forward to guests being treated to an evening of great drinks, concessions, and great movies in an incredibly comfortable environment.”
Playing a key role in the franchise’s decision to expand to the Twin Cities was Jon Goldstein, President of Highline Investments, L.L.C., who lends 14 years of expertise in renovating theatre complexes in mid-market communities. With six successful ventures under his belt in Michigan, Pennsylvania and Maryland, he saw an opportunity to bring Emagine’s vision to Minnesota. “The whole Emagine family is excited to be in Minneapolis. We have spent the last year talking to customers. Our goal was really to understand our new communities and how we can serve them properly. We are hopeful that we can continue the legacy of the Muller family while sharing our vision for the future. I only hope that we can incorporate the warmth of the people we have met into our everyday operations,” says Goldstein.
Amenities of the new theatres will include:
- Emagine “E-Max” auditoriums large format screens and the latest Dolby Atmos® immersive sound system.
- 100% reserved seating featuring luxurious extra-comfy power recliners.
- Full service cocktail bars with extensive wine and beer selections.
- Extensive menu options including hand-crafted pizza.
- Coca-Cola Freestyle soda machines including free refills on all sizes of sodas and frozen carbonated beverages.