On the one hand, it’s a movie any movie theater will tell you is the equivalent to a retail chain’s “Black Friday.”
“Star Wars: The Force Awakens,” which hits several theaters with special showing at midnight on Friday, Dec. 18, is going to put a lot of movie theater chains through a busy winter season.
On the other hand, it’s a matter of controlling the chaos.
St. Michael Cinema’s ownership and management is alerting area theater-goers to the latter, saying advanced tickets are going to be a good idea through the holiday weekend, and possibly through the Winter Break as kids of all ages head to the movies to see the show again and again.
The early reviews are solid. Some pre-screeners are calling it the “best in the series since ‘The Empire Strikes Back,'” which is widely considered by critics to be the best of the six “Star Wars” films since the series started nearly 40 years ago.
“The Force Awakens” features a slew of new characters, though old friends like C-3P0, R2D2, Han Solo and Princess Leia make appearances in previews. No sign of the last Jedi, Luke Skywalker, in any previews yet.
Here’s the info you’ll need, straight from the St. Michael Cinema owners. Click here if you’re on a mobile device and can’t see the post:
Dear Valued Patrons,Our cinema does very well when we sell out movies, but we hate turning away excited…
As of last reports, there wasn’t anyone camped out in front of the ticket booth yet. However, the Cinema group said they’re just fine with those who want to dress in costume and celebrate the return of those Jedi to the silver screen.